Local expert lineup

Where real estate pros compete to be discovered.

ExpertLineup turns local reputation into a public scoreboard: specialties, reviews, social proof, video presence, profile strength, and People's Choice campaigns. Agents can join free, then upgrade when they want more attention.

View Las Cruces launch See launch tiers

Las Cruces + El Paso launch markets

People's Choice voting loop

AI-search optimized profiles

The wedge

Make agents want the profile before they even know they need it.

Starter profiles

Seed the market with respectful starter profiles. Invite agents to claim, complete, and share before city rankings finalize.

Status loops

Visibility scores, email signature badges, weekly movement, People's Choice voting, and social-share graphics give agents a reason to brag.

Paid attention

Charge for enhanced profiles, featured city/category placements, social embeds, AI-ready copy, campaign kits, and analytics.

Launch markets

Build Las Cruces and El Paso together.

Las Cruces, NM Local credibility market

Use Manny's reputation as the benchmark, recruit known agents, prove the profile claim loop, and build specialty pages for new construction, sellers, and bilingual clients.

El Paso, TX Scale and social market

Larger agent pool, stronger bilingual opportunity, and more room for paid featured profiles.

Real estate ecosystem

Agents are the magnet. Builders, lenders, title, and home pros become the expansion.

Builder Lineup New home and custom builders

Builder profiles, communities, model home content, incentives, and custom-home guides.

Home Pro Lineup Mortgage, title, insurance, inspectors

Partner profiles that support buyers, sellers, agents, and local referral relationships.

Las Cruces SEO New home builder guide

A natural bridge from new construction search traffic to Manny's local expertise.

Revenue Affordable paid visibility

Free claim, low-cost profile upgrade, AI/social tier, and featured market placement.

Email signature loop

A badge every agent can show off in every email.

Clickable credibility

Agents add a polished ExpertLineup badge to Gmail, Outlook, or Apple Mail. Every click opens their public profile.

Built-in curiosity

Other agents see the badge, click it, and land on a profile page that makes them want their own listing and recognition.

Upgrade path

Free profiles get a basic badge. Paid tiers can unlock Top Local Expert, People's Choice, category, and city feature badges.

Open the email signature badge kit

Ranking engine

A scoreboard agents can understand and consumers can trust.

Reputation

Reviews, years, claimed profile status, public consistency, and local focus.

Specialty fit

New construction, listing marketing, relocation, bilingual service, VA buyers, luxury, and investor-friendly categories.

Social proof

Instagram, TikTok, YouTube, Facebook, video examples, and share-ready profile assets.

Visibility momentum

Profile completeness, views, votes, shares, featured status, and weekly movement.

AI discovery tier

Want to be found when people ask AI who the best local expert is?

Structured profile facts

Each upgraded profile is written in clean, citation-friendly language with specialties, service areas, links, and proof points.

Answer-ready city pages

City and specialty pages are built around the exact questions buyers and sellers ask search engines and AI assistants.

Social signal kit

Agents get post ideas, badge graphics, and profile prompts designed to create more public mentions and branded searches.

Affordable tiers

Free to join, affordable to upgrade, powerful enough to brag about.

Free Claim

Starter profile
Photo, bio, contact links
Specialties and service areas
Basic social links
Free badge option

Pro Visibility

$29/mo

Verified profile badge
Email signature badge
Enhanced social embeds
AI-optimized bio
Shareable badge graphics

AI + Social Boost

$79/mo

AI-search profile upgrade
Social content prompts
People's Choice campaign kit
Profile analytics preview

Featured Market

$149/mo

City/category placement
Featured badge and priority card
Priority match visibility
Monthly visibility report

Launch message

Your starter profile is live. Claim it before the lineup gets locked in.

This is the organic growth hook: agents get status, a reason to update their profile, and a polished asset they can share with clients and other agents.